A Bachelor of Arts in Communication and Bachelor of Science in Business double major is an interdisciplinary undergraduate program that combines the fields of communication and business. This program is designed to provide students with a comprehensive understanding of effective communication strategies and business principles, preparing them for a wide range of career opportunities in various industries.
The American University of Phnom Penh (AUPP) degree awarded is Bachelor of Science in Business. The University of Arizona (UA) degree awarded is Bachelor of Arts in Communication.
Graduates can pursue roles in public relations, corporate communications, marketing, advertising, media relations, digital marketing, market research, sales, event management, human resources, and entrepreneurship, among others. They may find employment opportunities in corporations, non-profit organizations, government agencies, media companies, advertising agencies, consulting firms, and start-ups. Some specific job titles that graduates may consider include communications specialist, marketing coordinator, public relations manager, social media strategist, brand manager, business analyst, and account executive.
With experience and further education, graduates can advance into leadership positions such as communications director, marketing manager, public relations, director, or even start their own businesses. The knowledge and skills gained from the double major program provide a solid foundation for success in a dynamic and constantly evolving business and communication landscape.
Graduates of a Bachelor of Communication and Business double major program acquire a diverse skill set that encompasses both communication and business competencies. They develop strong written and verbal communication skills, learn how to create and deliver persuasive presentations, gain an understanding of marketing and branding strategies, and acquire business knowledge in areas such as finance, management, and entrepreneurship. Additionally, students learn to analyze and interpret data, understand consumer behavior, and develop critical thinking and problem-solving abilities.
Dual degree students must complete 127 credits to graduate.
Dual degree students must meet the UA’s CGPA requirement to apply for admission to UA. Students must obtain at least a “C” grade in courses taught by UA and AUPP.
Program Structure | Required Total Credits (127) |
|---|---|
Major Dual Degree Courses | 30 |
Business Major Courses | 48 |
General Education Courses | 49 |
Course Code | Course Name | Credit |
|---|---|---|
COMM 300 | Introduction to Communication Theory | 3 |
COMM 309 | Introduction to Mass Media Effects | 3 |
COMM 311 | Communication Technology Theory | 3 |
COMM 411 | Communication and Conflict Management | 3 |
PR 201 | Introduction to Public Relations | 3 |
PR 204 | Strategic Public Relations | 3 |
PR 205 | Public Relations Ethics | 3 |
PR 317 | Strategic Writing for Public Relations | 3 |
PR 421 | Public Relations Campaigns | 3 |
PR 423 | Crisis Communication and Public Relations | 3 |
Course Code | Course Name | Credit |
|---|---|---|
ACCT 201 | Financial Accounting | 3 |
ACCT 202 | Managerial Accounting | 3 |
BUSN 300 | Legal Environment for Business | 3 |
BUSN 360 | Business Ethics and Social Responsibility | 3 |
BUSN 440 | Introduction to Human Resource Management | 3 |
BUSN 478 | Project Management | 3 |
BUSN 479 | Practical Entrepreneur | 3 |
COMM 102 | Introduction to Communication | 3 |
FINC 301 | Introduction to Finance | 3 |
GBLA 207 | Research Methods and Design | 3 |
MGMT 301 | Principles of Management | 3 |
MGMT 320 | Operations Management | 3 |
MGMT 460 | Strategic Management | 3 |
MKTG 301 | Introduction to Marketing | 3 |
PR 320 | Persuasion | 3 |
INTS 400* | Internship | 3 |
*INTS 400: Students must complete 84 credits before starting the internship. Internship requires a minimum of one hundred and sixty (160) hours of workplace experience.
Student select courses from the list of General Education in the catalog.
Refer to the list of General Education courses and Degree Audit.
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