Minor in Innovation and Entrepreneurship

The program is designed to develop competency to:

1. Knowledge of Entrepreneurship: Students will acquire a solid foundation of knowledge in entrepreneurship including identifying social needs, developing innovative solutions, creating sustainable business models, and measuring impact.
2. Developing a Business Plan and Strategy: Students will learn how to develop a business plan for their startup idea considering factors such as marketing analysis, developing a revenue model, to guide the successful launch and growth of business.
3. Financial Literacy: Students will gain an understanding of how to develop a financial plan for their new venture and how to communicate that plan to potential investors.
4. Marketing and Sales: Students will learn the key concepts, methods, and techniques used in marketing research, branding, and effective selling techniques and strategies to attract customers and drive revenue.